Privacy policy

This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from our website (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain details about your device. This includes information about your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also collect information about the pages or products you view, the websites or search terms that brought you to the Site, and details about how you interact with the Site. We refer to this as “Device Information.”

We collect Device Information using the following technologies:

● Cookies: Data files placed on your device, often including an anonymous unique identifier. Learn more at www.allaboutcookies.org.

● Log Files: Track actions on the Site and gather data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

● Web Beacons, Tags, and Pixels: Electronic files used to record browsing activity.

When you make or attempt to make a purchase, we also collect certain details from you, such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”

When we use the term “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to:

● Fulfill orders placed through the Site (including processing payments, arranging shipping, and providing invoices/order confirmations).

● Communicate with you.

● Screen for potential risk or fraud.

● Provide information or promotions related to our products and services (when in line with your preferences).

We use Device Information to help us detect potential risk or fraud (particularly your IP address) and more broadly to improve and optimize the Site, including analytics about how customers browse and interact with it, as well as to evaluate marketing and advertising effectiveness.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example:

● We use Shopify to power our online store. Learn more about how Shopify uses your information here: Shopify Privacy Policy. ● We use Google Analytics to understand how customers use the Site. Learn more here: Google Privacy Policy or opt out here: Google Opt-Out.

We may also share your information to comply with legal obligations, respond to lawful requests (e.g., subpoenas, search warrants), or protect our rights.

Behavioural Advertising

We may use your Personal Information to provide targeted advertisements or marketing communications. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising here: ● Facebook ● Google ● Bing You can also manage preferences via the Digital Advertising Alliance opt-out portal.

Do Not Track

Please note that our Site does not alter its data collection or use practices when we receive a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request corrections, updates, or deletions. To exercise this right, please contact us at cs@truckaccessories.ca.

If you are a European resident, please note that we process your information to fulfill contracts (e.g., completing your orders) or to pursue legitimate business interests. Your information may also be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain Order Information for our records unless and until you request its deletion.

Changes

We may update this Privacy Policy periodically to reflect changes to our practices, operational needs, or legal requirements.

Minors

Our Site is not intended for individuals under the age of 16.

For questions about our privacy practices, or if you would like to make a complaint, please contact us by email at cs@truckaccessories.ca.